Mastering a new style: KAIYI AUTO reshapes its brand visual image

The Chinese auto market has become one of the most competitive battlefields in the world. As a latecomer, KAIYI AUTO needed a visual language that instantly captures attention and clearly conveys its unique brand positioning, establishing its own identity and voice amidst a sea of giants.

At the outset of the project, we conducted in-depth brand workshops with the KAIYI AUTO team. We ultimately condensed the brand's core into "intelligent technology" and "progressive dynamic aesthetics." This became the cornerstone of all our visual creations, ensuring that every image accurately conveyed the brand's spirit.

The main poster series focuses on the vehicle's most alluring angles. Through professional studio lighting and meticulous post-production, the vehicle's paintwork reflects futuristic cityscapes or magnificent natural landscapes. The bold and powerful slogan font blends seamlessly with the imagery, conveying unparalleled confidence and aura.

Our collaboration with KAIYI AUTO has been a journey of transforming a cold, industrial product into a warm, storytelling brand symbol. We firmly believe that excellent design is the most effective bridge between brands and users. We are honored to inject new vitality and imagination into Chinese auto brands through our creativity.