Emotional Decompression Box: Sights of EmotionCraft

With 29.2% of adults in Malaysia experiencing mental health issues, we're focusing on preventative interventions. Research has found that adolescents aged 16-19 are at a vulnerable age and require relaxed, non-medicalized ways to cope with emotional stress—a key area of focus for our design.

We created over 50 "emotion characters" based on basic shapes: circles represent mild emotions, triangles represent extroverted emotions, and squares represent stable emotions. Each character has a name and story, inspiring young people to collect them and turning emotional identification from a burden into a joy.

The character designs and color palettes incorporate Malaysia's diverse cultural identity, ensuring that young people of all races can find emotional resonance. The packaging is available in multiple languages to demonstrate cultural inclusivity.

This isn't just a packaging design; it's an emotional safety net we're building for the next generation. By transforming profound mental health insights into engaging physical experiences, we've demonstrated that good design can gently transform the way people connect with themselves.